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Five Reasons Why Your Recruiting Strategy Needs Employee Stories
If you can’t find the people you need to operate your business, you have a big problem. It’s a problem that isn’t going to resolve itself any time soon. How can businesses compete for the labor they need to advance their plans for growth? One tactic business owners and HR professionals are turning to is content marketing, and the creation of employee stories to connect with people and build relationships with them through their online interactions.
A Storytelling Lesson From the Olympics
The Olympics are over but the images from the games are lingering in my mind. I watched a little bit of everything -- from water polo and climbing, to track and swimming, to bike racing and gymnastics. The picture that takes up the most my 2020 Olympics memory, however, isn’t anything that happened at one of the events. It’s a picture of Suni Lee’s front yard where the homemade balance beam that she practiced on as a child could be found.
This is What's Wrong with Your Testimonials
“Everyone is so happy with the completion of our big project implementation. Sure, there were a few problems to troubleshoot along the way, but your team stuck with it and performed brilliantly. We now have a system that is operating at capacity and is creating the real time results that we need to meet our goals.” Zzzzzz…. Is it over? This client quote could be just about any business in any industry. I made this one up but amazingly enough, this is the type of text that many companies are publishing for testimonials.
Impact and Insight - The Jack-in-the-Box Moments of Storytelling
Just before sitting down to write this, I had to do a search to see if you could still get jack-in-the-box toys. You can. You can get them in even more variations than the standard clown that was the norm when I was growing up. The ageless thrill of the jack-in-the-box is a mixture of predictability and surprise. You know as you turn the handle what’s going to happen. Yet when the lid flips up and the toy pops out, it’s always a surprise. This is what happens in storytelling, and I call it impact and insight.
The Burning Question Your Job Candidates Are Asking
Technology has made us predictable. We use the same behaviors to explore, discover and research job opportunities that we use when we’re shopping for the products and services we need for our personal and professional lives. We seek out answers to our own questions and by the time we’re ready to contact a business or walk through their door, we have a pretty good idea of what direction we want to go. Asking and finding answers to questions helps us develop confidence that we’re making a good decision.
3 Topics for Your Careers Blog
Consumerism has overtaken recruiting. People are using the same behaviors to look for a job that they use to buy products and services. The first thing job seekers are going to do when interested in learning about your company is go to your website and they could have many online interactions with your company before they make the decision to apply for a position.
Time for an Employer Reputation Audit
Did you know that you have an employer reputation? It’s called your employer brand and you can either leave it to chance, or you can manage it. It’s much better to manage it if you want to have a say in the narrative that is being shared about your company in its role as an employer.
3 Ways Employee Testimonials Pump Up Recruiting
Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee testimonials in your recruitment marketing. Employee testimonials give your candidates a window to peek through to see if your company is a good place to work, and if the job you want to fill is right for them.
Why You Need to Change Your Reactive Recruiting Strategy
If you have been involved with hiring for your company, you probably know how this scene plays out. You have a position to fill, and you post the job. Applicants come in and you screen the candidates to get a shortlist, and so on. You end up with a hire that may or may not be a good fit. Time will tell, and hopefully you don’t find yourself filling the same job again in a few months or even a year or two down the road.
Sprinkle Customer Testimonials in Your Marketing Messages to Grow Trust
When it comes to communicating that you can do what you say you can do, your customers’ words carry a lot more weight than yours do. When you talk about yourself, it’s a platitude. When your customers talk about you, it’s credibility. That’s why it’s important to gather and use testimonials throughout all of your sales and marketing messages so that you can build trust with every interaction.