Did you know that you have an employer reputation? It’s called your employer brand and you can either leave it to chance, or you can manage it. It’s much better to manage it if you want to have a say in the narrative that is being shared about your company in its role as an employer.

There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already. Some companies are finding ways to enable employees so that they can work from home. Others have had to temporarily shut down. Still others are operating at a reduced level. Many are stepping up to help their communities at the same time that they’re creating their own coping strategy.

When you hear the word “branding,” your mind might think of logos, colors, and design. While a consistent visual presence certainly plays a part in creating a positive impression to the job candidates that you want to attract, employer branding encompasses a whole lot more than your graphic style. It’s your reputation.