Blog
Building Your Business Case for Recruitment Marketing
Once you’ve recognized that you’re not going to get the recruiting results that you want by doing the same thing you’ve always done, you need to communicate how a new approach - recruitment marketing - is going to serve your company and meet your business goals. You’ve never done recruitment marketing before, so you’ve never had a budget for it. Even though everyone knows something has to change, you’ve got to help people get over their feelings that change is the bigger risk than staying stuck.
Four Reasons to Switch to a Proactive Recruiting Strategy
HR professionals aren’t the only people thinking about recruiting. Recruiting is on the minds of business owners and executives who are tasked with implementing business strategy because they know that their ability to meet their business goals depends in large part on their ability to attract and retain the right talent.
Why You Need to Change Your Reactive Recruiting Strategy
If you have been involved with hiring for your company, you probably know how this scene plays out. You have a position to fill, and you post the job. Applicants come in and you screen the candidates to get a shortlist, and so on. You end up with a hire that may or may not be a good fit. Time will tell, and hopefully you don’t find yourself filling the same job again in a few months or even a year or two down the road.
Two Reasons Why Your Recruiting Process is Broken
No one has to tell you that it’s difficult to find the workers you need. That’s stating the obvious. A low unemployment economy, however, isn’t the only challenge that you need to overcome in order to swing that situation around. Chances are good that if you’re still doing recruiting the way you’ve always done it, that your process is broken. The time to fix it is now and here’s why.
How Buyer Personas Help You Fish in the Right Lake
Imagine for a moment that you went to a lake, launched your boat, and started to fish without knowing if the body of water was an environment where fish could thrive. Your results will be hit or miss. You could be super lucky and get a bite with every cast. You could go through the whole day without a single nibble. Maybe you have a bit of success and you bring in a few fish in return for the investment of your time, your equipment and the energy you expended to plan your day and get there.
Jobs Theory for Marketing: Simple But Not Easy
I was recently introduced to “Jobs Theory” and decided to learn more about it so I have started reading the book, “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton Christensen. Before I even finished the book, I liked how the author distilled the purpose of business down to a very basic level. Of course, I have applied it to the work that I do as a marketing professional and here’s my insight: marketing does the job of developing and sustaining relationships.
Is Your Marketing Recipe Cooking Up the Right Results?
Have you ever made lasagna from scratch? It’s laborious but worth the effort. It’s what I make for my family when I want to love on them with food. Different people have different versions of the recipe, but the basic ingredients of pasta, tomato sauce, seasonings and cheeses mixed with egg remains the same. Once I had homemade lasagna that a friend made with boiled eggs in it. She had the right ingredients in her dish but she cooked them up in a way that changed the results.
How Talking About Yourself Backfires on Your Website Results
What if you were looking for a home builder and the websites that you landed on said this – “We have hammers. We have nails. We have lots of other building tools, too. We have people who know how to use these tools. Our people are really proud of what they can do with these tools. We are really excited to use these tools to build something for you. If you need
What Happens When Your Website is Nobody's Baby
Neglected websites. You know them when you see them, don’t you? They are visually unappealing. They don’t answer your questions. They don’t work well with your phone, or sometimes they just don’t work. There could be several reasons why a website falls into neglect. The company may have spent a lot of money creating the site – years ago -- and thinks that it should last a long, long time. There might not be anyone in-house who knows how to work with the site because special software or knowledge of coding is needed.