Meet the Team
Founder of Homestead Media
I have been a full-time marketing professional for 15+ years but I actually started in content marketing back in the 1990s when my husband and I had a business in the horticulture industry.
As I was writing customer and sales communications, I had no idea that what I was doing was "Content Marketing." I just knew that education was key to helping people discover the solution to their problems, and help them get their best results from our work with them. The business outcome of proactive communication was year after year growth from referrals, and crazy high customer retention rates for more than 15 years.
Today, as I work with businesses to help them attract and build relationships with prospective buyers and clients, job candidates and employees, I follow a storytelling approach to marketing because of its power to connect with people and nurture trust, persuade them to make a decision or motivate action. Neuroscience has proven that people physiologically respond to stories and framing an idea in a story helps people to understand and retain information by activating an empathetic response.
The product of storytelling is a change in the way you approach communications. Once you start thinking more about the people you want to reach in terms of their story, you’ll talk less about yourself and speak more to your prospects' and job candidates' needs and wants, and how you can take them from where they are today, to where they want to be tomorrow.
Connect with Lori on LinkedIn https://www.linkedin.com/in/loriacreighton/Read Lori's Recruitment Marketing Story
Freelance Writer, Brand Storyteller, Nonprofit Communications Specialist
Sarah Olson writes employee experience and client success stories for Homestead Media clients. She has a degree in Communications from Gustavus Adolphus College. Her 13+ years of Marketing and Communications experience includes eight years as the Communications Manager for the National Milk Producers Association in Arlington, Virginia.
Sarah has always loved writing. Growing up, she filled countless notebooks as she put pen to paper to reflect on her thoughts and experiences. As she was discovering her own voice through writing, she never realized that she was preparing herself to help other people tell their stories.
Working with Homestead Media provides a way for Sarah to keep her professional experience fresh while she cares for her two young sons. It's a great situation that helps her to put her family first, and stay close to her mom, Lori, owner of Homestead Media.
Sarah and Lori have a close mother-daughter relationship that enables their work as communicators, helping organizations uncover and tell the stories that connect people and improve organizations.
Sarah also supports nonprofits with communications services through her own consulting business, Spring Creek Consulting.
Connect with Sarah on LinkedIn at https://www.linkedin.com/in/sarahjolson/