If the only way that people can respond to your recruiting messages is by applying for a job, you’re missing a big opportunity to build a recruiting pipeline. Not everyone who’s interested in a position at your company is ready to apply when they become aware of you. And you might not have an open job that’s a fit for a potential candidate at the exact time that they made their way to your website.
If recruiting for your company has been tough and you’ve started to explore how you can change your approach, you’ve probably come across Recruitment Marketing and Employer Branding. If this is you -- Congratulations! You’re onto something! But when it comes to deciphering exactly what these two disciplines are and how they work together, it can be a bit confusing.
Everybody’s hiring right now and doing what you’ve always done with recruiting is just not getting the results that you need. Part of the problem is the employment landscape and the economy as we come out of a pandemic, but for some industries the low labor supply was already anticipated before the pandemic. Whatever the reason for the current situation, competition for talent is fierce and it’s putting stress on businesses, making it difficult if not downright impossible for them to meet their goals
How many “We’re hiring” messages are you seeing in a day right now? A lot, no doubt. If you need to hire, you’re probably trying to get the word out in as many places as possible. However, if you’re always leading with “We’re hiring,” your message is blending in with every other company with the very same message. What you need to do, is to stand out and be memorable in the minds of your candidates and referral community. The way to do that is with employee testimonials.
Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee testimonials in your recruitment marketing. Employee testimonials give your candidates a window to peek through to see if your company is a good place to work, and if the job you want to fill is right for them.
Consumerism has overtaken recruiting. People are using the same behaviors to look for a job that they use to buy products and services. The first thing job seekers are going to do is go to your website and they could have many online interactions with your company before they make the decision to apply for a position. Big corporations are using recruitment marketing to help candidates down their decision-making journey and you can, too.
What you’re relying on the most to pull in quality job candidates might in fact be doing the opposite of what you want it to do. It’s your job posting. To find out if you’re totally misusing your job postings, ask yourself if you’re doing this -
There are so many “We’re Hiring” posts on social media right now. While there are unique challenges for different industries, just about anyone who needs to hire workers is struggling with recruiting. Sharing your hiring needs with your network and community is definitely the right thing to do, but when you attract the attention of a potential applicant you might be sabotaging your success when they go to your website to learn more about you and can’t find what they’re looking for.
The Olympics are over but the images from the games are lingering in my mind. I watched a little bit of everything -- from water polo and climbing, to track and swimming, to bike racing and gymnastics. The picture that takes up the most my 2020 Olympics memory, however, isn’t anything that happened at one of the events. It’s a picture of Suni Lee’s front yard where the homemade balance beam that she practiced on as a child could be found.
What if you were interested in employment opportunities at a company but when you went to their career page, all you found was a list of open job positions? Job candidates have more questions than what can be answered in a job description. They want to know -- What’s it like to work here? Will I fit in? Who are these people? Why should I work here?