Homestead Media, LLC
  • Home
  • Portfolio
    • IT Industry Content Examples
    • Customer Success Story Writing Services
    • Employee Story Writing Services
  • About
    • How I Help
    • Events
  • Resources
    • Blog
    • Case Study Guide
    • Storytelling
  • Contact

Marketing Blog

Sprinkle Customer Testimonials in Your Marketing Messages to Grow Trust

8/25/2020

0 Comments

 
Customer testimonials grow trust
When it comes to communicating that you can do what you say you can do, your customers’ words carry a lot more weight than yours do. When you talk about yourself, it’s a platitude. When your customers talk about you, it’s credibility. That’s why it’s important to gather and use testimonials throughout all of your sales and marketing messages so that you can build trust with every interaction.

Read More
0 Comments

Guidelines for Sharing Customer Success Stories on LinkedIn

7/2/2020

0 Comments

 
Picture
Customer success stories should be in your content marketing mix if you want to set yourself apart from your competition. When you tell the stories that only you can tell, you give prospects a tag to remember you by. If you take the reader up and over the dramatic arc with your story, an empathetic response is stimulated that can lead to action. This isn’t going to happen, however, if you don’t get your stories in front of your prospects.

Read More
0 Comments

How Will You Treat Me When There's a Crisis?

3/25/2020

0 Comments

 
How companies treat people during a crisis
There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already. Some companies are finding ways to enable employees so that they can work from home. Others have had to temporarily shut down. Still others are operating at a reduced level. Many are stepping up to help their communities at the same time that they’re creating their own coping strategy.

Read More
0 Comments

Introducing Sarah Olson, Brand Storyteller

3/9/2020

0 Comments

 
 
Sarah Olson, Employer Brand Storyteller
Sarah Olson joins her mom, Lori Creighton, as a writer at Homestead Media, helping companies communicate their reputation as a good employer through employee experience storytelling. 

​“Organizing a person’s thoughts and feelings into a story helps them find their voice,” said Sarah. “Writing isn’t something that everyone feels comfortable doing. It takes skill and practice. I love taking on the challenge to find the right words while I get a glimpse into what their life is like.”

Read More
0 Comments

What is Employer Branding?

2/26/2020

0 Comments

 
What is employer branding?
When you hear the word “branding” your mind might think of logos, colors and design. While a consistent visual presence certainly plays a part in creating a positive impression to the job candidates that you want to attract, employer branding encompasses a whole lot more than your graphic style. It’s your reputation.

Read More
0 Comments

Time for an Employer Reputation Audit

1/21/2020

0 Comments

 
Picture
Your employer brand is your reputation as a good employer and companies that actively manage their employer brand are using marketing tactics to help job seekers find the information they're looking for to make confident career decisions. The result is that they’re able to nurture relationships with candidates and develop their credibility as a good employer. They’re also seeing their efforts translate into cost and time savings for their businesses.

Read More
0 Comments

Who Should Be Featured in Employee Experience Stories?

12/5/2019

0 Comments

 
How to choose employees for storytelling
When you’ve decided that you’re going to be intentional about communicating your employer brand through employee experience stories, the next step is to decide who will be featured in your first story. Remember that the objective of employee storytelling is to answer the “Why should I work for you?” question and the answer to that question is different for different people. That means that you have to go for diversity, but to get your first story all you need to do is pinpoint one person.

Read More
0 Comments

Uncovering the Stories Your Employees Want to Tell

11/27/2019

0 Comments

 
Employee storytelling
​Employee experience stories are huge trust builders in your recruiting process. When your employees talk about the value that your company brings to their professional and personal lives through their real life stories, you’re able to engage job candidates while providing them with answers to their “Why should I work for you?” questions. Because stories stimulate empathy, using them in a proactive recruiting process will build relationships with potential candidates, and stir up feelings of good will within your company.

Read More
0 Comments

Guidelines for Using Employee Photos for Marketing

10/30/2019

0 Comments

 
Guidelines for using employee photos
You know a stock photo when you see one, don’t you? Authentic photos of a business and its people are much more effective at nurturing trust and building relationships with potential job candidates and prospects than a generic stock photo. Getting great employee photos, however, takes a lot more effort than just browsing through a library of stock images, and you need to take care to make sure that using real photos of your people will be a good experience for employees and that you’re not violating privacy concerns.

Read More
0 Comments

Pump Up Your Recruiting with Employee Testimonials

10/8/2019

0 Comments

 
Use employee testimonials in recruiting
​Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee testimonials in your recruitment marketing. Employee testimonials give your candidates a window to peek through to see if your company is a good place to work, and if the job you want to fill is right for them.

Read More
0 Comments
<<Previous

      Subscribe to get monthly updates

    Subscribe

    Categories

    All
    Business Storytelling
    Buyer Personas
    Case Studies
    Company News
    Customer Stories
    Employee Storytelling
    Employer Brand
    Employer Value Proposition
    Hiring A Consultant
    Marketing Strategy
    Marketing Wisdom
    Recruitment Marketing
    Testimonials
    Websites

Home

Portfolio

About

Blog

Contact

Picture
Sign up to get monthly blog updates
Yes! I'm in!
Copyright © 2020
Homestead Media LLC
​Privacy Policy
  • Home
  • Portfolio
    • IT Industry Content Examples
    • Customer Success Story Writing Services
    • Employee Story Writing Services
  • About
    • How I Help
    • Events
  • Resources
    • Blog
    • Case Study Guide
    • Storytelling
  • Contact