Recruitment Marketing and Employer Branding Consulting and Services

Recruitment Marketing Process

1. Get started with employee experience storytelling

2. Create a strategic employer branding marketing plan

3. Roll out the plan with
do-it-with-me implementation

Ongoing recruitment marketing consulting

4. Ongoing content creation and consulting

Plan 1: Employer Credibility Builder

Employee Testimonial Collector and Qualitative Analysis

This is where to start if you want to take the first step towards becoming more proactive in your approach to recruiting. Not only will you get assets that you can use to support what you're doing with recruiting today, you'll also get important insight into the value that you bring to employees which will be vital when you're ready to formalize your Employer Value Proposition (EVP).

What's involved:

We'll guide you through the process we'll use and give you tools to help you along the way.
We'll conduct 20-minute interviews with three/six of your employees.
We'll extract 5 - 10 testimonials from each interview and analyze them for Employer Value Proposition (EVP) insight.

What you get:

Months of authentic employee content to use for social media posts.
Trust-building assets that you can use on your Careers page and beside your job postings.
Qualitative analysis of your EVP that you can use to discover or validate what's most important to employees.

OUTCOME = Your recruiting messages gain trust and credibility while you glean insights about your EVP.

PRICE: $850 for 6 employee interviews, $450 for 3 employee interviews

Schedule a call to get acquainted and get all your questions answered.

Schedule a Call

Plan 2: Employee Storytelling

Stand Out from the Crowd with Employee Experience Stories

As candidates consider a job with your company, they're trying to answer the question "Why should I work for you?". When you frame your answers to that question in stories, you gain a competitive advantage in the war for talent because your stories make your company unique, memorable, and they incite action.

What's involved:

We'll have one or two conversations to discuss your values and your best-fit employees.
You'll be guided through the storytelling process, from approaching employees to ideas on how to utilize your completed stories.
We'll conduct interviews and draft written stories that illustrate what it's like to work at your company.

What you get:

Three 500 - 900 word written stories that you can publish on your blog.
Ready-to-go social media posts and testimonials.
Assets that your network can use to expand awareness of your company as a great place to work.
The groundwork for taking your employee stories into video format.

OUTCOME = Differentiation of your employer brand that helps you stand out and be remembered.

PRICE: 3 stories for $1,295 or $850 if we're following the Credibility Builder work

Schedule a call to get acquainted and get your questions answered.

Schedule a Call

Plan 3: Recruiting Pipeline

Create a Strategic Employer Brand Marketing Plan

Your Employer Value Proposition (EVP) naturally emerges when you start to gather employee experience stories, but you can get even better traction for your employer brand when you intentionally focus on attracting your best-fit candidates, and nurture relationships with them through ongoing interactions.

What's involved:

I'll guide you through the process of creating a strategy including defining goals, creating candidate personas and defining your Employer Value Proposition (EVP)
We'll create a marketing plan that builds your consistent presence that promotes your employer brand through multiple digital touchpoints.
We'll review and revise your Employer Brand Marketing plan based on changing needs, and results.
I'll collaborate with you and your videographer to plan how to capture your employer message in video format.

What you get:

Candidate persona documents that compile details about your preferred candidates that will guide your tactics.
A detailed easy-to-use spreadsheet that becomes the living document for your recruitment marketing plan implementation.
An extension of your HR and Marketing departments to create content assets such as website pages, eNewsletters, email drip campaigns, social media posts, advertising copy, etc.
Efficient use of your video resources because of our focused planning.

Outcome is a marketing road map for recruiting

OUTCOME = Your documented goals and plan becomes your road map for building a recruiting pipeline.

PRICE: Starting at $850/month for minimum of 6 months

Schedule a call to get acquainted and get your questions answered.

Schedule a Call

Plan 4: Client Success Storytelling

Illustrate the Impact of Your Work to Prospects and Candidates

Case studies, or client success stories, that communicate the value of your work have a significant effect on the decisions of both prospective customers and candidates. Not only are success stories trust builders that validate that you can do what you say you can do for your customers; they invite people into your mission and vision by allowing people to see the big picture.

What's involved:

We'll give you ideas on how to gather story ideas and guide you through the storytelling process.
We'll gather background information, conduct two interviews - one with your internal staff and one with your customer.
Your stories are drafted and revised with your feedback.
Your completed case studies can be published and shared with the world.

What you get: