Marketing Consulting

​It’s not enough to have a great product, service, or company. You must prove yourself with every interaction that you have with prospective clients and job candidates. 

Homestead Media, follows a storytelling approach to marketing because it’s the most effective way to create the interactions that let you show up  in the right place, at the right time, with the right message.

My Process

1. Define your target buyer or candidate and document their story

2. Create a strategic marketing plan based on your goals

3. Launch the plan with
​do-it-with-me or do-it-for-me implementation

4. Content creation and ongoing consulting

Learn About Recruitment Marketing

 

Plan 1: Marketing Renovation

It doesn't make sense for many small businesses to have a full-time marketing position, so they assign the job to someone who most likely was hired for a different role. This might seem like a cost savings, but the reality is that results are too often hit and miss because of a lack of time or focus. We can empower your business and your people with strategic marketing expertise that gets better results.

This is for you if you want to:

• Put your marketing resources where they'll have the biggest impact.
• Find new ways to differentiate your business from your competition.
• Improve the marketing function of your business with a documented strategy and plan.
• Empower your internal staff person who wears marketing as one of many hats.

Plans start at $850/month for minimum 6 months

Get Started

Process & Pricing

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Plan 2: Recruiting Pipeline Builder

Your business is growing and it's a challenge to find the qualified people you need to keep up. Applying marketing tactics to your recruiting function can build a candidate pipeline and make you to stand out from your competitors who want to hire the same talent. ​

This is for you if you want to:

• Extend your reach out to passive candidates.
• Stand out from competitors that are going after the same talent.
• Connect with candidates by personalizing your company.
• Give your referral network what they need to be better promoters.

Plans start at $850/month for minimum 6 months

Learn more about Recruitment Marketing

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Plan 3: Content Contractor

If you already have a great strategic marketing plan, you might just need some support in keeping up with content creation. Your content feeds into all of your other marketing channels, from email and social media, to customer on-boarding and retention. We can also introduce you to marketing automation systems that will help you leverage your people and maximize your business processes.

This is for you if you want to:

• Publish more case studies and get more testimonials.
• Update your website content to reflect a client focus.
• Improve the way you enable sales with content.
• Support current clients for better retention and referrals

Custom content projects start at $395

Get Started

See Examples

Homestead Media helps companies focus their marketing strategy and message on the real experiences of the people they want to reach so that they can attract and retain clients and staff, and gain valuable insights for organizational improvement. 

Ready for Better Marketing Results?

Marketing Tactics

Lead Generation and Nurturing

Content marketing to attract and nurture leads will be the hub of much of what we do together. Creation and distribution of content in the form of offers, case studies, blogging, webinars, press releases, and video will feed and support the other marketing tactics that we choose. If your website isn't built for capturing leads with content offers, that will be one of our first projects along with building your strategy.

Email Marketing

Email marketing is essential for lead nurturing and staying connected with people who know your company.

Print and Direct Mail Copywriting

Targeted print and direct mail is an effective way to distribute your content and get the word out about your company.

Content for SEO

Content published on your website will be focused on the topics and keywords that are potential search terms for prospects.

Video Scripts and Storyboards

Video is the format that is often best for making content shareable. The best videos start with the best stories.

Social Media

Promoting your content on social media extends your reach and positions you as an authority in your industry.

Digital Advertising

Whether it is remarketing, or targeted ads on social media, advertising can create more touchpoints with prospects.

SCHEDULE A CONSULTATION

Everything we do will be based on the real behavior of your target market.
Learn more about my secret weapon with a 10 minute read
"Climb Into Your Client's Head"

Download the FREE eBook

 

Ready to put your resources where they'll have the biggest impact?