Case Study Guide

We're more influenced than we like to believe when it comes to hearing other people's stories. There are several reasons for this. One is that companies aren't that great at communicating their value, and another is that we want to envision ourselves with a successful outcome. That's where case studies come in...

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Business Storytelling

Storytelling for business is a strategic approach to marketing and communications. By weaving stories into everything you do, you gain the ability to create empathy. Empathy connects people and creates opportunities to influence their attitudes, beliefs and behaviors resulting in outcomes that help you meet your business goals...

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