Plan 1: Employer Credibility Builder

Employee Testimonial Collector and Qualitative Analysis

This is where to start if you want to take the first step towards becoming more proactive in your approach to recruiting. Not only will you get assets that you can use to support what you're doing with recruiting today, you'll also get important insight into the value that you bring to employees which will be vital when you're ready to develop your Employer Value Proposition (EVP).

What's involved:

• We'll have a conversation to discuss your values, best-fit employees and recruiting goals.
• We'll guide you through the process we'll use to uncover employer value insights.
• We'll conduct 20-25 minute interviews with five of your employees.
• We'll extract 5-8 testimonials from each interview and analyze them for Employer Value Proposition (EVP) insight.
  

What you get:

• Months of authentic employee experience content to use for social media posts, graphics, and recruiting messages.
  
• Trust-building assets that you can use on your careers page and beside your job postings.
• Qualitative analysis of your employer reputation that you can use to discover or validate what's most important to employees.
• The groundwork for transforming interviews into written stories or video formats.
  

Outcome = Differentiation of your employer brand that helps you attract and retain the best talent.

Price: $990 for 5 employee interviews and analysis

Schedule a Call with Lori

Plan 2: Employee Experience Storytelling

Stand Out from the Crowd As Your Employees Do the Talking

As job candidates consider a position with your company, they're trying to answer the question, "Why should I work for you?" When you frame your answers to that question in stories, you gain an advantage over your competitors seeking the same talent because your stories make your company unique, memorable, and position you as the employer of choice.

What's involved:

• We'll have a conversation to discuss your values, best-fit employees, and recruiting goals.
  
• You'll be guided through the storytelling process, from approaching employees to ideas on how to utilize your completed stories.
• We'll conduct interviews and draft written stories that illustrate what it's like to work at your company.
• We'll give you ideas on how to use your stories to support your recruiting process.

What you get:

• Three 500-700 word written stories that you can publish on your blog.
  
• Ready-to-go social media posts and testimonials that will stimulate social interactions for months.
• Assets that your network can use to expand awareness of your company as a great place to work.
• The groundwork for taking your employee stories into video format.

Outcome = Differentiation of your employer brand that helps you attract and retain the best talent.

Price: $1295 - $1400 for 3 Employee Stories

Schedule a Call with Lori

Plan 3: Copywriting for Recruitment and Internal Communications

Find the Right Words to Communicate Your Employer Brand

Once you decide to become intentional about managing your employer brand (that's your reputation), it's natural to want to maximize all of the ways you communicate with employees, future employees and alumni. Any copywriting project begins with employee interviews as in Plan 1 or 2.

Some of the copywriting projects we can tackle for you include:

• Job postings and ads
  
• Careers web page content
• Social media posts
• Internal newsletters
• Job candidate newsletters
  
• New employee/job candidate experience interviews
  
• Careers blog posts
• Video scripts and planning
• Communications with high schools and colleges
• Ghost writing for executives

What you get:

• Copywriting expertise that extends the capabilities of your internal team.
• A third-party perspective that assures your messages are crystal clear and audience focused, and not generic nor buried in jargon.
  
• Communications that will build the relationships that support short and long term recruiting goals.

Outcome = Your communications build a positive employer brand inside and outside of your company.

Price: Custom Quote

Schedule a Call with Lori

Plan 4: Recruiting Pipeline

Build a Strategic Employer Brand Marketing Plan

Your Employer Value Proposition (EVP) naturally emerges when you start to gather employee experience stories, but you can get even better traction for your employer brand when you intentionally focus on attracting your best-fit candidates and nurture relationships with them through ongoing interactions.

What's involved:

• We'll guide you through the process of creating a recruitment marketing strategy including defining goals, creating candidate personas, and defining your Employer Value Proposition (EVP).
  
• We'll create a marketing plan that builds a consistent presence that promotes your employer brand through multiple digital touchpoints.
• We'll review and revise your plan based on results and changing needs.
• We'll provide do-it-with-you implementation and coach your employees on recruitment marketing best practices along the way.

What you get:

• Refined focus on your preferred candidates that will guide tactics.
• A detailed easy-to-use spreadsheet that becomes the living document for your recruitment marketing plan implementation.
• An extension of your HR and Marketing departments to create content assets such as website pages, job descriptions, eNewsletters, email drip campaigns, social media posts, advertising copy, and video planning.
  

Outcome = Your documented goals and plan becomes your road map for building a recruiting pipeline.

Price: Starts at $1200 per month

Schedule a Call with Lori

Courtney Casey
Director of Marketing at Accent Computer Solutions

Here's what Courtney says about working with Lori

Lori has a unique ability to tell stories and I think it’s best case scenario to have employees share their stories with a third party. They have to describe things in more detail than they might if they were talking to someone internally.

Read an employee story on the Accent website.

Time to Manage Your Employer Reputation

Are you really content with letting everyone else control your reputation? If you're not then it's time to become proactive and develop the competitive advantage that leads to better results from recruiting.

Schedule a Call with Lori