The reason why marketing directors in the IT support industry need to outsource content marketing and writing is very similar to why companies outsource IT support.
You can't know everything. You can't do everything. And there are some things that are just out of your wheelhouse. Below you'll find examples of how I've helped Courtney and Chris, marketing managers in two IT support companies, take writing off their plate and help them achieve the success they envision. |
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Blogging
3 Reasons Why Hardware Updates Support Our Shared Goal of Predictable Technology Replacing Your WatchGuard XTM Firewall: How You Benefit When We Standardize The Best Reason to Upgrade Your WatchGuard XTM: Firewall: Get More Built-In Security Tools Toshiba Phone System End-of-Life: What Are Your Options Now? Data Integrity and Your Remote Workforce: Did You Adjust Your Business Data Backup Strategy When Employees Went Home? |
“I had noticed Lori’s work in the IT space and I knew from our previous interactions that she is really good at strategy, organizing, and thinking things all the way through the process.”
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Do You Know Where Your Data Is? Out-of-Sight Data and Your Remote Workforce
Why Cheap IT is a Really Bad Idea
Lessons Learned from a True Story of How a Phishing Email and Look-Alike Domain Netted $160,000 for a Hacker
3 Reasons Why You Need Security Policies to Communicate Security Expectations to Your Remote Workers
4-Point Security Analysis for Your Remote Workers
Why Cheap IT is a Really Bad Idea
Lessons Learned from a True Story of How a Phishing Email and Look-Alike Domain Netted $160,000 for a Hacker
3 Reasons Why You Need Security Policies to Communicate Security Expectations to Your Remote Workers
4-Point Security Analysis for Your Remote Workers
Employee Experience Stories
Work Doesn't Feel Like Work - A Spotlight on Shane
Stalled Career Restarted at Accent - A Spotlight on Amber
Lifting Each Other Up Makes the Team Stronger - A Spotlight on Ivan
Work Doesn't Feel Like Work - A Spotlight on Shane
Stalled Career Restarted at Accent - A Spotlight on Amber
Lifting Each Other Up Makes the Team Stronger - A Spotlight on Ivan
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Email Marketing and Lead Nurtures
I have utilized email marketing to help IT companies keep in touch with their current clients, to warm up leads, and convert leads to sales conversations. Here are some examples:
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"We’ve had a lot of success since working with Lori, including good feedback from the emails we sent out that got more conversations going with current clients about advanced cybersecurity services."
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Long Form Content and eBooks
Enabling Remote Workers With Technology: How to Keep Business Operations Rolling Without Compromising Productivity or Security
Executive Guide to Cyber Security: Essential Information for Managing Business Risk
Guide to Managed IT Services: How Filling the Gaps in Your IT Capability Enables Business Success
Get Ready for Windows 7 End-of-Life: How to Avoid Disruption and Data Breach by Planning Ahead
Webinar Presentations and Promotions
Top 6 Cybersecurity Layers Every Business Needs
IT Strategy for a Post-Pandemic World: What Have We Learned and Where Do We Go From Here?
Uncover the Chinks in Your Cyber Security Armor: Does Your IT Team Have What It Takes to Protect Your Business from Cyber Threats?
Why IT Projects Disappoint: How to Assure Your Next IT Project Meets Your Expectations
The Internet of Things: The Good, the Bad and the Downright Scary Stuff You Should Know
Data Management for Manufacturing, Distribution and Logistics Companies: How to Improve Every Layer of Your Business by Improving the Way You Track and Manage Products and Materials
Video Scripts
In these samples I wrote the web copy and video scripts:
Accent Managed IT Services web page
Accent Backup, Disaster Recovery, and Business Continuity web page
Accent IT Strategy, Consulting and Technology Planning
Press Releases
Accent Computer Solutions, Inc. Named to MSSP Alert's Top 250 MSSPs List [2020]
Enabling Remote Workers With Technology: How to Keep Business Operations Rolling Without Compromising Productivity or Security
Executive Guide to Cyber Security: Essential Information for Managing Business Risk
Guide to Managed IT Services: How Filling the Gaps in Your IT Capability Enables Business Success
Get Ready for Windows 7 End-of-Life: How to Avoid Disruption and Data Breach by Planning Ahead
Webinar Presentations and Promotions
Top 6 Cybersecurity Layers Every Business Needs
IT Strategy for a Post-Pandemic World: What Have We Learned and Where Do We Go From Here?
Uncover the Chinks in Your Cyber Security Armor: Does Your IT Team Have What It Takes to Protect Your Business from Cyber Threats?
Why IT Projects Disappoint: How to Assure Your Next IT Project Meets Your Expectations
The Internet of Things: The Good, the Bad and the Downright Scary Stuff You Should Know
Data Management for Manufacturing, Distribution and Logistics Companies: How to Improve Every Layer of Your Business by Improving the Way You Track and Manage Products and Materials
Video Scripts
In these samples I wrote the web copy and video scripts:
Accent Managed IT Services web page
Accent Backup, Disaster Recovery, and Business Continuity web page
Accent IT Strategy, Consulting and Technology Planning
Press Releases
Accent Computer Solutions, Inc. Named to MSSP Alert's Top 250 MSSPs List [2020]
