If you don't tell your story, someone else will
Emotions run high when it comes to healthcare and there’s good reason for that. Nothing is more personal than health. Unfortunately, people are more willing to tell their negative stories than to share their positive experiences. That’s why healthcare organizations must be proactive in creating and spreading the narratives that illustrate the compassion and expertise that they use to care for people every day.
Storytelling in the healthcare and helping professions supports multiple objectives
Why storytelling works
Good stories activate empathy by working with a person’s brain chemistry. The best stories allow you to connect with people on an emotional level so that you can:
Get started with storytelling
The best way to get started with storytelling is to publish and share the true stories of the lives that have been changed by the work you do. You might be surprised at how many people are willing to share their experiences once you start asking. That’s where we come in. We bring in the expertise and extra hands you need to create and publish your stories.
1. Help you find the stories that you want to tell
2. Draw out the stories with patient and staff interviews.
3. Draft, revise, and refine using defined story structure.
4. Deliver final story with ready-to-go social media posts.
5. Help you plan for repurposing stories in other formats.
Storytelling is the best tool to connect with people
Consumerism has overtaken the healthcare industry and people are likely to have multiple interactions with your organization online before they contact you to make an appointment, apply for a job, or become inspired to join you in your mission. Storytelling is the best tool to connect with people so that they will:
- Pay attention to your message
- Understand and remember what you tell them
- Become motivated to take action