Recruitment Marketing:
​Proactive Strategy for Building a Talent Pipeline

Your ability to meet your recruitment goals affects every area of your business, and tactics that were successful at attracting talent in the past just don’t work anymore. Recruitment marketing is a proactive approach to recruiting that uses marketing tactics to reach and engage more people, leading to good-fit hires. In this seminar you’ll learn about Recruitment Marketing, what it is and how it works. Key takeaways will include:

• The reason why your reactive recruiting process doesn’t work.
• How to adopt a proactive approach to recruiting.
• The burning question you need to answer for job candidates.
• How to uncover and communicate your employer value proposition.
• Steps to take to create a recruitment marketing action plan. ​

Upcoming Seminars

February 25, 2021 - Southern Minnesota Area HR Association - Recruiting Marketing
April 2021 - Owatonna Business Women - The Most Important Part of Your Success Story

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I am a communicator and teacher at heart, and I love to share what I know with others. Whether you need a 1 1/2 hour seminar or a 25-minute lunch and learn, I'd love to help you learn how to use storytelling to reach people and stir up empathy. 

Lori Creighton

Let's talk.

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Past Events
2/19/2020 - Worthington MN Area Chamber of Commerce
1/8/2020 - Manufacturers Alliance HR Peer Group, Recruitment Marketing: Proactive Strategy for Better Recruiting Results
9/20/2019 - SBDC Mankato, Digital Marketing for Recruiting
7/17/2019 - New Ulm HR Networking Group, Recruitment Marketing 101
​6/9/2019 - #MarketSmarter Marketing Conference, Worthington, MN, Content You Need to Grow Trust, Build Credibility and Close Sales Online
12/5/2018 - Social Media Breakfast, Worthington, MN, How to Create a Content Strategy Based on Your Client's Story
​5/17/2018 -  Blue Earth County Historical Society, Mankato, MN: Introduction to Digital Family Storytelling
​5/3/2018 - New Prague, MN Rotary
4/19/2018 - Region 9 Marketing and Communications Workshop: Business Storytelling: Passing Fad or Here to Stay?
4/17/2018 - New Ulm, MN Rotary
3/15/2018 - Social Media Breakfast, Mountain Lake, MN​​
3/8/2018 - Waseca, MN Rotary
3/1/2018 - WEB (Women Executives in Business) Mankato, MN

Marketing Seminars

How to Build a Content Strategy Based on Your Customer's Story

​Learn how to step into your customer’s story to create a content strategy that guides buyers through their decision-making process. We’ll start by talking about the neuroscience of storytelling and why a storytelling approach to marketing strategy and messaging works. Then we’ll walk through an example of how to pull content ideas out of the story of your customer’s buying experience. We’ll discuss different content formats with special attention to video, and how to pull it all together with an easy-to-use editorial calendar.

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Storytelling Explained

Learn how recent research in neuroscience has made storytelling one of the biggest buzzwords in the business world. Explore why organizations should tell stories and what kind of stories are best. Discover why the most important story isn’t about your organization at all, and how the insights you get from customer stories can guide your marketing strategy and make your business better.

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Presentations for Community Groups

The Power of Storytelling

​Storytelling is one of the oldest social and cultural activities on the planet. Learn about the physiological evidence for why people respond to stories; what kind of stories get the best response, and how storytelling makes families stronger and businesses better.

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