By Sarah Olson
When Chris Freeman, a marketing professional at managed IT company XPERTECHS in Ellicott City, MD, moved into the role of product manager, he felt pulled in too many directions. As a product manager, Chris was tasked with developing new IT service product offerings, but he still had to maintain all of his marketing responsibilities. The result was that daily marketing tasks started to fall through the cracks, and Chris knew that he didn’t have the bandwidth to get everything done.
Courtney Casey is the Director of Marketing for Accent Computer Solutions, an IT services company based in Southern California. Being responsible for marketing in an extremely competitive industry means that Courtney has a very comprehensive marketing strategy and is active in multiple channels, from content development, advertising and email marketing, to customer communications, sales enablement and networking. Over the past two years, Courtney has had a full-time assistant to help her cover all the bases, but when that person moved on, instead of filling the position, she took a step back to weigh her options.