Lori's Blog

Marketing Consultant Gives XPERTECHS Product Manager Freedom to Focus working with lori

When Chris Freeman, a marketing professional at managed IT company XPERTECHS in Ellicott City, MD, moved into the role of product manager, he felt pulled in too many directions. As a product manager, Chris was tasked with developing new IT service product offerings, but he still had to maintain...

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Introducing Sarah Olson, Brand Storyteller working with lori

Sarah Olson joins her mom, Lori Creighton, as a writer at Homestead Media, helping companies communicate their reputation as a good employer through employee experience storytelling.

“Organizing a person’s thoughts and feelings into a story helps them find their voice,” said...

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Consulting Services Make It Easier to Be a Marketing Department of One working with lori

Courtney Casey is the Director of Marketing for Accent Computer Solutions, an IT services company based in Southern California. Being responsible for marketing in an extremely competitive industry means that Courtney has a very comprehensive marketing strategy and is active in multiple channels,...

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Lori Creighton Certified in Recruitment Marketing working with lori

Lori Creighton has earned Recruitment Marketing Certification through the Smashfly* Transform Academy. The certification is recognized by SHRM (Society for Human Resource Professionals) and the HR Certification Institute as eligible for continuing education credits for HR professionals....

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Three Scenarios Where Hiring a Marketing Consultant Makes a Tons of Sense working with lori

Can I assume that you’re outsourcing some services that your business needs right now? It could be accounting, IT support, or maybe HR and hiring. Perhaps your company provides one of these outsourced services for other businesses. Outsourcing makes a whole lot of sense when you want to...

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