Lori's Blog
I once read that the biggest compliment you can give a teacher is to create something new with what they taught you, and that’s what I did with Adele Revella’s Buyer Persona framework. I learned Revella’s process for talking to buyers to find out about their decision-making...
As I was writing my online course - Better Message. Better Talent Pool. - I became aware that there were three main influences that have guided my approach to recruitment marketing. One of them was “They Ask, You Answer” by Marcus Sheridan.
In his book “They Ask, You...
As I was creating my online course – Better Message. Better Talent Pool. – I had to think hard about the process that I was using to interview employees and turn what they say into compelling recruiting messages. The challenging part was taking what I did intuitively and distilling...
When Chris Freeman, a marketing professional at managed IT company XPERTECHS in Ellicott City, MD, moved into the role of product manager, he felt pulled in too many directions. As a product manager, Chris was tasked with developing new IT service product offerings, but he still had to maintain...
Sarah Olson joins her mom, Lori Creighton, as a writer at Homestead Media, helping companies communicate their reputation as a good employer through employee experience storytelling.
“Organizing a person’s thoughts and feelings into a story helps them find their voice,” said...
Courtney Casey is the Director of Marketing for Accent Computer Solutions, an IT services company based in Southern California. Being responsible for marketing in an extremely competitive industry means that Courtney has a very comprehensive marketing strategy and is active in multiple channels,...
Lori Creighton has earned Recruitment Marketing Certification through the Smashfly* Transform Academy. The certification is recognized by SHRM (Society for Human Resource Professionals) and the HR Certification Institute as eligible for continuing education credits for HR professionals....
Can I assume that you’re outsourcing some services that your business needs right now? It could be accounting, IT support, or maybe HR and hiring. Perhaps your company provides one of these outsourced services for other businesses. Outsourcing makes a whole lot of sense when you want to...
