Lori's Blog
It’s generally less expensive to sell more to your existing customers than it is to go out and find a new customer. What if you could add a category to your marketing consulting or agency business that could increase the amount of work you do with existing clients and open the...
Once you’ve recognized that you’re not going to get the recruiting results that you want by doing the same thing you’ve always done, you need to communicate how a new approach - recruitment marketing - is going to serve your company and meet your business goals. You’ve...
HR professionals aren’t the only people thinking about recruiting. Recruiting is on the minds of business owners and executives who are tasked with implementing business strategy because they know that their ability to meet their business goals depends in large part on their ability to...
If you have been involved with hiring for your company, you probably know how this scene plays out. You have a position to fill so you post the job. Applicants come in and you screen the candidates for a shortlist, and so on. You end up with a hire that may or may not be a good fit. Time will...
No one has to tell you that it’s difficult to find the workers you need. That’s stating the obvious. A low unemployment economy, however, isn’t the only challenge that you need to overcome in order to swing that situation around. Chances are good that if you’re still doing...
Imagine for a moment that you went to a lake, launched your boat, and started to fish without knowing if the body of water was an environment where fish could thrive. Your results will be hit or miss. You could be super lucky and get a bite with every cast. You could go through the whole day...
I was recently introduced to “Jobs Theory” and decided to learn more about it so I have started reading the book, “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton Christensen. Before I even finished the book, I liked how the author distilled...
Something a client said at a meeting recently has been mulling around in my head. What she said was a great compliment, although I don’t think she realized it. She validated that my work with their organization is not just to help them with marketing, but it’s also to change the way...
Have you ever made lasagna from scratch? It’s laborious but worth the effort. It’s what I make for my family when I want to love on them with food. Different people have different versions of the recipe, but the basic ingredients of pasta, tomato sauce, seasonings and cheeses mixed...
There is a not so sneaky way to get your clients to appreciate you and to extend their thanks for all you do for them. It has to do with your responsiveness, but it’s more than customer service and doing what you say you will do. When you nurture your relationship with your client so that...
