Lori's Blog
The Olympics are over but the images from the games are lingering in my mind. I watched a little bit of everything -- from water polo and climbing, to track and swimming, to bike racing and gymnastics. The picture that takes up the most my 2020 Olympics memory, however, isn’t anything that...
Something a client said at a meeting recently has been mulling around in my head. What she said was a great compliment, although I don’t think she realized it. She validated that my work with their organization is not just to help them with marketing, but it’s also to change the way...
Now that I’ve caught you with that headline, I won’t keep you in suspense, but first-- what it isn’t. The single most important ingredient in your success story isn’t success. It’s distress. Surprisingly enough, when you leave out the struggle that led to your...
I know why you haven’t started using a storytelling approach to your marketing and communications. You’ve been hearing about it everywhere – from your industry organization, in your social media feed, at training events. You’re sold on its power to connect, persuade and...
Just before sitting down to write this, I had to do a search to see if you could still get jack-in-the-box toys. You can. You can get them in even more variations than the standard clown that was the norm when I was growing up.
The ageless thrill of the jack-in-the-box is a mixture of...
Storytelling for business isn’t anything new. It’s been an on-again, off-again buzzword for a long time. At face value, the word “storytelling” seems a little fluffy and certainly everything that is being called a story is not a story. Reality is that companies that have...
When I was in college, I worked for the New York Times. That’s how I started out a talk that I gave recently to the Women Executives in Business (WEB) organization in Mankato. Until I became a student of storytelling, I didn’t understand the value that my personal stories could have...
