Lori's Blog

The Difference Between Recruitment Marketing and Employer Branding employer branding recruitment marketing

If recruiting for your company has been tough and you’ve started to explore how you can change your approach, you’ve probably come across Recruitment Marketing and Employer Branding. If this is you -- Congratulations! You’re onto something! But when it comes to deciphering...

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What is Employer Branding? employer branding

When you hear the word “branding” your mind might think of logos, colors and design. While a consistent visual presence certainly plays a part in creating a positive impression to the job candidates that you want to attract, employer branding encompasses a whole lot more than your...

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Time for an Employer Reputation Audit employer branding

Your employer brand is your reputation as a good employer and companies that actively manage their employer brand are using marketing tactics to help job seekers find the information they're looking for to make confident career decisions. The result is that they’re able to nurture...

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How Will You Treat Me When There's a Crisis? employee storytelling employer branding

There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already.

Some companies are finding ways to enable employees so that they can work...

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