Lori's Blog

Useful vs. Useless Employee Stories employee storytelling

Some companies are finally getting the idea that you have to do more than say “We’re hiring” to attract the attention of job candidates. It’s evident that they’re starting to understand the importance of showing that they are a company made up of real people, so...

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How to Talk to Your Boss About Recruitment Marketing employee storytelling recruitment marketing

Everybody’s hiring right now and doing what you’ve always done with recruiting is just not getting the results that you need. Part of the problem is the employment landscape and the economy as we come out of a pandemic, but for some industries the low labor supply was already...

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How Employee Testimonials Give You a Recruiting Advantage employee storytelling employee testimonials

How many “We’re hiring” messages are you seeing in a day right now? A lot, no doubt. If you need to hire, you’re probably trying to get the word out in as many places as possible. However, if you’re always leading with “We’re hiring,” your message...

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3 Ways Employee Testimonials Pump Up Recruiting employee storytelling employee testimonials

Would you ever buy a house without walking through it first? Do you think you could make a confident purchase if you weren’t even allowed to peek through the windows? Probably not. Yet that’s what you might be asking your job candidates to do if you don’t use employee...

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The Burning Question Your Job Candidates Are Asking employee storytelling

Technology has made us predictable. We use the same behaviors to explore, discover and research job opportunities that we use when we’re shopping for the products and services we need for our personal and professional lives. We seek out answers to our own questions and by the time...

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Who Should Be Featured in Employee Experience Stories? employee storytelling

When you’ve decided that you’re going to be intentional about communicating your employer brand through employee experience stories, the next step is to decide who will be featured in your first story. Remember that the objective of employee storytelling is to answer the “Why...

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Uncovering the Stories Your Employees Want to Tell employee storytelling employer value proposition

Employee experience stories are huge trust builders in your recruiting process. When your employees talk about the value that your company brings to their professional and personal lives through their real life stories, you’re able to engage job candidates while providing them with answers...

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How to Get Everyone Onboard with Employee Storytelling employee storytelling

Once you decide to start a storytelling initiative, it’s time to rally support within your company and get people excited to participate. You’ve already got buy-in from leadership, because they understand how the right talent enables their business strategy. Now you need to get...

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Five Reasons Why Your Recruiting Strategy Needs Employee Stories employee storytelling

If you can’t find the people you need to operate your business, you have a big problem. It’s a problem that isn’t going to resolve itself any time soon. How can businesses compete for the labor they need to advance their plans for growth? One tactic business owners and HR...

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How Will You Treat Me When There's a Crisis? employee storytelling employer branding

There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already.

Some companies are finding ways to enable employees so that they can work...

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