Lori's Blog
If you ask, your clients are generally happy to put out a good word for you. They’ll refer you to their friends and colleagues. They’ll respond to your customer satisfaction surveys with high marks and a smiley face. They’ll even give you a favorable review on Facebook or...
If you want to use case studies to differentiate your business and gain buyers’ trust, the first thing you need to do is find the stories that you need to tell. Once you know how to uncover these stories, and you get your whole company involved, you’ll discover that you have a...
Can I assume that you’re outsourcing some services that your business needs right now? It could be accounting, IT support, or maybe HR and hiring. Perhaps your company provides one of these outsourced services for other businesses. Outsourcing makes a whole lot of sense when you want to...
I was recently introduced to “Jobs Theory” and decided to learn more about it so I have started reading the book, “Competing Against Luck: The Story of Innovation and Customer Choice” by Clayton Christensen. Before I even finished the book, I liked how the author distilled...
Something a client said at a meeting recently has been mulling around in my head. What she said was a great compliment, although I don’t think she realized it. She validated that my work with their organization is not just to help them with marketing, but it’s also to change the way...
Now that I’ve caught you with that headline, I won’t keep you in suspense, but first-- what it isn’t. The single most important ingredient in your success story isn’t success. It’s distress. Surprisingly enough, when you leave out the struggle that led to your...
I know why you haven’t started using a storytelling approach to your marketing and communications. You’ve been hearing about it everywhere – from your industry organization, in your social media feed, at training events. You’re sold on its power to connect, persuade and...
Just before sitting down to write this, I had to do a search to see if you could still get jack-in-the-box toys. You can. You can get them in even more variations than the standard clown that was the norm when I was growing up.
The ageless thrill of the jack-in-the-box is a mixture of...
Customer success stories should be in every company's marketing strategy. The usual format takes you through three phases: the situation, what the vendor did, and the outcome. It’s common to focus on the middle phase and blow your own horn talking about yourself and your work, but...
Storytelling for business isn’t anything new. It’s been an on-again, off-again buzzword for a long time. At face value, the word “storytelling” seems a little fluffy and certainly everything that is being called a story is not a story. Reality is that companies that have...
