Lori's Blog
There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already.
Some companies are finding ways to enable employees so that they can work...
Sarah Olson joins her mom, Lori Creighton, as a writer at Homestead Media, helping companies communicate their reputation as a good employer through employee experience storytelling.
“Organizing a person’s thoughts and feelings into a story helps them find their voice,” said...
No one has to tell you that it’s difficult to find the workers you need. That’s stating the obvious. A low unemployment economy, however, isn’t the only challenge that you need to overcome in order to swing that situation around. Chances are good that if you’re still doing...
You know a stock photo when you see one, don’t you? Authentic photos of a business and its people are much more effective at nurturing trust and building relationships with potential job candidates and prospects than a generic stock photo. Getting great employee photos, however, takes a lot...
Courtney Casey is the Director of Marketing for Accent Computer Solutions, an IT services company based in Southern California. Being responsible for marketing in an extremely competitive industry means that Courtney has a very comprehensive marketing strategy and is active in multiple channels,...
Lori Creighton has earned Recruitment Marketing Certification through the Smashfly* Transform Academy. The certification is recognized by SHRM (Society for Human Resource Professionals) and the HR Certification Institute as eligible for continuing education credits for HR professionals....
Think about the actions you take as you research and choose a product or service online. If part of your process includes reading about the experiences of other people, then you’re not alone. In the B2B world, case studies are the most effective content to convert and move prospects along...
You just published a client success story on your website. As you look at the text on the web page, you recall all the effort that went into the piece. It’s not always easy to get people to open up, but not only did you get a unique angle with which to describe the outcome of your...
Imagine for a moment that you went to a lake, launched your boat, and started to fish without knowing if the body of water was an environment where fish could thrive. Your results will be hit or miss. You could be super lucky and get a bite with every cast. You could go through the whole day...
We’re getting quite predictable, you and me. We use our consumer behaviors to shop for just about anything, be it a new dishwasher for our home, a software tool for work, or even our next job opportunity. Don’t believe me? Answer these questions.
What do you do first when you need to...
