Lori's Blog
Employee experience stories are huge trust builders in your recruiting process. When your employees talk about the value that your company brings to their professional and personal lives through their real life stories, you’re able to engage job candidates while providing them with answers...
HR professionals aren’t the only people thinking about recruiting. Recruiting is on the minds of business owners and executives who are tasked with implementing business strategy because they know that their ability to meet their business goals depends in large part on their ability to...
Once you decide to start a storytelling initiative, it’s time to rally support within your company and get people excited to participate. You’ve already got buy-in from leadership, because they understand how the right talent enables their business strategy. Now you need to get...
If you can’t find the people you need to operate your business, you have a big problem. It’s a problem that isn’t going to resolve itself any time soon. How can businesses compete for the labor they need to advance their plans for growth? One tactic business owners and HR...
The Olympics are over but the images from the games are lingering in my mind. I watched a little bit of everything -- from water polo and climbing, to track and swimming, to bike racing and gymnastics. The picture that takes up the most my 2020 Olympics memory, however, isn’t anything that...
“Everyone is so happy with the completion of our big project implementation. Sure, there were a few problems to troubleshoot along the way, but your team stuck with it and performed brilliantly. We now have a system that is operating at capacity and is creating the real time results that we...
If you have been involved with hiring for your company, you probably know how this scene plays out. You have a position to fill so you post the job. Applicants come in and you screen the candidates for a shortlist, and so on. You end up with a hire that may or may not be a good fit. Time will...
When it comes to communicating that you can do what you say you can do, your customers’ words carry a lot more weight than yours do. When you talk about yourself, it’s a platitude. When your customers talk about you, it’s credibility. That’s why it’s important to...
Customer success stories should be in your content marketing mix if you want to set yourself apart from your competition. When you tell the stories that only you can tell, you give prospects a tag to remember you by. If you take the reader up and over the dramatic arc with your story, an...
When Chris Freeman, a marketing professional at managed IT company XPERTECHS in Ellicott City, MD, moved into the role of product manager, he felt pulled in too many directions. As a product manager, Chris was tasked with developing new IT service product offerings, but he still had to maintain...
