[Transcript from video] Lori Creighton, here, Marketing Consultand and avid gardener. The last time I brought you to my garden I talked about how the garden, and your marketing, need to be tended. Today I'm going to talk about why, and that is -- competition.
In the garden the word for competition is weeds, and weeds compete with the desirable plants for nutrients, water, space, and even sunlight. We spend a lot of time diligently and consistently managing the weeds so that the plants that we want to flourish have everything they need to produce a crop.
Now think of your competitors as weeds. Aren't they trying to grow in the same business soil that you are? Aren't they trying to capture the attention of the same people that you are? [nods yes]
That's why you have to be diligent and consistent with your marketing so that you are in front of the people that you want to reach and have your best shot at growing them into customers.
Here's something else to think about. This year in Minnesota, we've had a lot of rain. And the rain has been really great for the vegetables, but it's also been great for the weeds.
What's happening in your business right now? Has it been a really good time of growth and you're bringing in sales on a regular basis? Well, the business climate that's good for you is also good for your competitors, so it's not a time to become complacent about your marketing.
One day you might wake up and look out your window and view your business landscape and discover that your competitors have outgrown you.
I'm Lori Creighton. That's a little bit of marketing wisdom from the garden. Talk to you next time.