[Transcript for video below] Good morning! Lori Creighton here - Marketing Consultant and avid gardener. This is my garden. I spend a log of time out here and when you're working it's a great time to do some thinking, and I've been thinking lately about how parallels there are between the work that I do in my garden and the work that I do in the marketing world.
For example, the garden has to be tended. We put the plants and the seeds out here in late May and early June, and since that time, we've spend a lot of time and effort making sure that we're going to have a crop.
Isn't it just the same way with marketing? You have to tend it. You can't just throw something out there and hope for the best.
So what do you have in your marketing that needs to be tended? Do you have a website that you haven't touched for months or years? Do you have an email newsletter that you've been sending the same kind of thing out for the last five years? Is there something else that you have on autopilot that could use a fresh approach?
If you want to get a better crop from your marketing, you have to tend it. And that's a little bit of marketing wisdom from the garden.