There are so many “We’re Hiring” posts on social media right now. While there are unique challenges for different industries, just about anyone who needs to hire workers is struggling with recruiting. Sharing your hiring needs with your network and community is definitely the right thing to do, but when you attract the attention of a potential applicant you might be sabotaging your success when they go to your website to learn more about you and can’t find what they’re looking for.
What if you were interested in employment opportunities at a company but when you went to their career page, all you found was a list of open job positions? Job candidates have more questions than what can be answered in a job description. They want to know -- What’s it like to work here? Will I fit in? Who are these people? Why should I work here?
What if you were looking for a home builder and the websites that you landed on said this – “We have hammers. We have nails. We have lots of other building tools, too. We have people who know how to use these tools. Our people are really proud of what they can do with these tools. We are really excited to use these tools to build something for you. If you need great people who know how to use building tools you should go to our contact page and let us know.”
Neglected websites. You know them when you see them, don’t you? They are visually unappealing. They don’t answer your questions. They don’t work well with your phone, or sometimes they just don’t work. There could be several reasons why a website falls into neglect. The company may have spent a lot of money creating the site – years ago -- and thinks that it should last a long, long time. There might not be anyone in-house who knows how to work with the site because special software or knowledge of coding is needed.