[Transcript from video] Lori Creighton with Homestead Media here, marketing consultant and avid gardener. The last time I brought you to my garden I talked about competition and today I've brought you to the vineyard. Now in the vineyard we have to be a little bit more aggressive about how we address competitors.
[Transcript from video] Lori Creighton, here, Marketing Consultand and avid gardener. The last time I brought you to my garden I talked about how the garden, and your marketing, need to be tended. Today I'm going to talk about why, and that is -- competition.
[Transcript for video below] Good morning! Lori Creighton here - Marketing Consultant and avid gardener. This is my garden. I spend a log of time out here and when you're working it's a great time to do some thinking, and I've been thinking lately about how parallels there are between the work that I do in my garden and the work that I do in the marketing world.