To be adept at business storytelling, you must first be a listener. This is because the story that you need to tell is not the one about you, what you do and how you do it. It’s the story about your client, their problem and the journey they went on to find a solution. How do you get your client’s story, and what do you do with it?
If you're like most business owners, you have plans, and you have priorities. But you wonder if the initiatives on which you are pointing your energy and resources are the ones that are going to have the biggest impact on your business. What you really want is to do is to find the rock that will cause the biggest ripple in your organization, moving you towards your goals. If this is you, ask yourself how your plans and priorities are focused on your clients. Sounds obvious, right. In fact, you might think you're already doing everything you can for your clients, but maybe it's time to be more intentional about getting into their heads. Start talking more often with your clients and make it a habit.