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Guidelines for Sharing Customer Success Stories on LinkedIn
Customer success stories should be in your content marketing mix if you want to set yourself apart from your competition. When you tell the stories that only you can tell, you give prospects a tag to remember you by. If you take the reader up and over the dramatic arc with your story, an empathetic response is stimulated that can lead to action. This isn’t going to happen, however, if you don’t get your stories in front of your prospects.
Marketing Consultant Gives XPERTECHS Product Manager Freedom to Focus
When Chris Freeman, a marketing professional at managed IT company XPERTECHS in Ellicott City, MD, moved into the role of product manager, he felt pulled in too many directions. As a product manager, Chris was tasked with developing new IT service product offerings, but he still had to maintain all of his marketing responsibilities. The result was that daily marketing tasks started to fall through the cracks, and Chris knew that he didn’t have the bandwidth to get everything done.
How Will You Treat Me When There's a Crisis?
There are a whole lot of employer brand stories in the making right now as companies are figuring out how they will respond to the continuing COVID-19 public health crisis. We’re hearing some of these stories already. Some companies are finding ways to enable employees so that they can work from home. Others have had to temporarily shut down. Still others are operating at a reduced level. Many are stepping up to help their communities at the same time that they’re creating their own coping strategy.
Introducing Sarah Olson, Brand Storyteller
Sarah Olson joins her mom, Lori Creighton, as a writer at Homestead Media, helping companies communicate their reputation as a good employer through employee experience storytelling. Her role at Homestead Media provides a way for Sarah to keep her professional experience fresh while she cares for her two young sons. It’s a great situation that helps her to put her family first, and stay close to her mom, Lori, owner of Homestead Media.
What is Employer Branding?
When you hear the word “branding,” your mind might think of logos, colors, and design. While a consistent visual presence certainly plays a part in creating a positive impression to the job candidates that you want to attract, employer branding encompasses a whole lot more than your graphic style. It’s your reputation.
Two Reasons Why Your Recruiting Process is Broken
No one has to tell you that it’s difficult to find the workers you need. That’s stating the obvious. A low unemployment economy, however, isn’t the only challenge that you need to overcome in order to swing that situation around. Chances are good that if you’re still doing recruiting the way you’ve always done it, that your process is broken. The time to fix it is now and here’s why.
Guidelines for Using Employee Photos for Marketing
You know a stock photo when you see one, don’t you? Authentic photos of a business and its people are much more effective at nurturing trust and building relationships with potential job candidates and prospects than a generic stock photo. Getting great employee photos, however, takes a lot more effort than just browsing through a library of stock images, and you need to take care to make sure that using real photos of your people will be a good experience for employees and that you’re not violating privacy concerns.
Consulting Services Make It Easier to Be a Marketing Department of One
Courtney Casey is the Director of Marketing for Accent Computer Solutions, now VC3 after being acquired in 2022. Being responsible for marketing in an extremely competitive industry means that Courtney has a very comprehensive marketing strategy and is active in multiple channels, from content development, advertising and email marketing to customer communications, sales enablement and networking.
Case Studies, Success Stories, Testimonials and Reviews - What's the Difference?
Think about the actions you take as you research and choose a product or service online. If part of your process includes reading about the experiences of other people, then you’re not alone. In the B2B world, case studies are the most effective content to convert and move prospects along on their buying journey. (Demand Gen) And in the consumer world, 88% of people trust online reviews as much as personal recommendations. (Search Engine Land)
First Steps to Take to Promote Your Customer Success Story
You just published a client success story on your website. As you look at the text on the web page, you recall all the effort that went into the piece. It’s not always easy to get people to open up, but not only did you get a unique angle with which to describe the outcome of your work, you also got some great insights about your client’s experience that you can take to your team. Now is no time to sit back and bask in your client’s glowing words. It’s time to get to work to promote your success story.