About Homestead Media

Lori Creighton is the founder of Homestead Media. I have been a full-time marketing professional for more than a decade but I actually started in content marketing back in the 1990s when my husband and I had a business in the horticulture industry.

​As I was writing customer and sales communications, I had no idea that what I was doing was "Content Marketing." I just knew that education was key to helping people discover the solution to their problems, and help them get their best results from our work with them. The business outcome of proactive communication was year after year growth from referrals, and crazy high customer retention rates for more than 15 years.

I follow a storytelling approach to marketing because of its relationship building power to connect with people to nurture trust, persuade them to make a decision or motivate action.. Neuroscience has proven that people physiologically respond to stories and framing an idea in a story helps people to understand and retain information by activating an empathetic response.

The product of storytelling is a change in the way you approach communications. Once you start thinking more about the people you serve in terms of their story, you’ll talk less about what you do and how you do it and speak more to your clients’ needs and wants, and how you can take them from where they are today, to where they want to be tomorrow.

The creation of buyer personas goes hand in hand with storytelling. I’m not talking about just knowing who your clients are. I’m talking about learning what your clients think and how they make the decision to choose you – or not. I love nothing better than having open ended conversations with people and gleaning the buying insights that guide the most effective marketing strategy and messaging.

Let me help you get better results from your marketing with strategy and messaging based on your clients' real behavior.
​Contact me for a consultation.

Certified Transform Recruitment Marketer - Recognized by SHRM and HR Certification Institute, View Certificate
HubSpot Certified - Inbound, Inbound Marketing, Content Marketing, Email Marketing, Software
​Member - Women in Digital (Twin Cities)
​Connect on LinkedIn

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Whether you are interested in a marketing consultation, need a speaker for your event, or you have questions about the services that I offer, I would love to hear from you.

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Thanks in advance for reaching out!