Recruitment Marketing for Small Businesses

Create a Better Talent Pool

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Why Recruitment Marketing?

In a tight job market, job postings alone aren't going to attract the quality candidates you need to fill your open positions. You have to do something different to stand apart from the other companies going after the same talent.

When you utilize recruitment marketing you adopt a proactive strategy that allows you to attract and nurture job candidates, and consistently communicate your reputation as a good employer.

Recruitment Marketing 101 Webinar

Job Seekers Act Like Consumers

The reason why you need a different strategy is because people discover and explore job opportunities with the same behaviors they use as consumers. You can expect them to have multiple online interactions with your company both before and after they decide to apply for a job.

Attract Attention

Stand out from all the other companies vying for the same talent.

Nurture Relationships

Engage with potential job candidates and turn interest into applications.

Build a Better Talent Pool

Proactively promote your reputation as a good employer by having a consistent presence

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Talent Attraction Isn't Just an HR Problem

A company's ability to get the results they need from recruiting affects all areas of their business

  • Ability to achieve growth forecasts
  • Quality of product and service delivery
  • Customer and employee satisfaction
  • Ability to address market challenges
  • Cost management and reduction

Marketing has a key role to play in your talent attraction solution!

Discover why your recruiting process doesn't work like it used to

In this 20-minute on-demand webinar, you'll learn the basics about recruitment marketing and how marketing and HR can partner up to be a part of the solution to a very big business problem.

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The Ultimate Goal is An "Always On" Employer Brand

The goal of recruitment marketing is to create a consistent presence where your employer brand can engage with job candidates, current employees, and your community.

  • Attract more attention and stimulate action
  • Stand out from the other companies going after the same talent
  • Manage your reputation as a good employer with current employees, job candidates and your community.
  • Promote current jobs while building the foundation for an "Always On" employer brand


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Let me share what I've learned with you

My approach to recruitment marketing is different from what big companies are doing. With the framework I've created, all you have to do is start talking to employees and turn what they say into compelling recruiting messages. It's that simple.

I work alongside HR and Marketing professionals to help them change their recruiting message for immediate impact while building the foundation for an "Always On" employer brand.

Read Lori's Story

You can't keep doing things the old way and expect different results

Recruitment marketing isn't just about promoting jobs. It's about managing your reputation as a good employer all the time, whether you have open jobs or not. You can't do that if all you have to say is "We're hiring." It's time to change your message.

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Better Message. Better Talent Pool.


Enroll in my online course and you'll learn a process you can use to become the recruitment marketing expert in your community.

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